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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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Capa do Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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Língua Inglês ● Formato PDF ● Páginas 560 ● ISBN 9781137342133 ● Editora Macmillan Education UK ● Publicado 2017 ● Carregável 3 vezes ● Moeda EUR ● ID 4440726 ● Proteção contra cópia Adobe DRM

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