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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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Couverture du Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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Langue Anglais ● Format PDF ● Pages 560 ● ISBN 9781137342133 ● Maison d’édition Macmillan Education UK ● Publié 2017 ● Téléchargeable 3 fois ● Devise EUR ● ID 4440726 ● Protection contre la copie Adobe DRM

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