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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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Cover of Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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Language English ● Format PDF ● Pages 560 ● ISBN 9781137342133 ● Publisher Macmillan Education UK ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 4440726 ● Copy protection Adobe DRM

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