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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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Omslag till Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

€80.98

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Språk Engelska ● Formatera PDF ● Sidor 560 ● ISBN 9781137342133 ● Utgivare Macmillan Education UK ● Publicerad 2017 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 4440726 ● Kopieringsskydd Adobe DRM

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