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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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Sampul Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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Bahasa Inggris ● Format PDF ● Halaman 560 ● ISBN 9781137342133 ● Penerbit Macmillan Education UK ● Diterbitkan 2017 ● Diunduh 3 kali ● Mata uang EUR ● ID 4440726 ● Perlindungan salinan Adobe DRM

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