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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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Cover von Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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Sprache Englisch ● Format PDF ● Seiten 560 ● ISBN 9781137342133 ● Verlag Macmillan Education UK ● Erscheinungsjahr 2017 ● herunterladbar 3 mal ● Währung EUR ● ID 4440726 ● Kopierschutz Adobe DRM

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