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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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Обложка Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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язык английский ● Формат PDF ● страницы 560 ● ISBN 9781137342133 ● издатель Macmillan Education UK ● опубликованный 2017 ● Загружаемые 3 раз ● валюта EUR ● Код товара 4440726 ● Защита от копирования Adobe DRM

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