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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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Обкладинка Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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Мова Англійська ● Формат PDF ● Сторінки 560 ● ISBN 9781137342133 ● Видавець Macmillan Education UK ● Опубліковано 2017 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 4440726 ● Захист від копіювання Adobe DRM

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