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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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Bìa của Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

€80.89

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Ngôn ngữ Anh ● định dạng PDF ● Trang 560 ● ISBN 9781137342133 ● Nhà xuất bản Macmillan Education UK ● Được phát hành 2017 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 4440726 ● Sao chép bảo vệ Adobe DRM

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M. Baker Baker Michael J. Baker Michael J. Baker

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