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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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的封面 Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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语言英语 ● 格式 PDF ● 网页 560 ● ISBN 9781137342133 ● 出版者 Macmillan Education UK ● 发布时间 2017 ● 下载 3 时 ● 货币 EUR ● ID 4440726 ● 复制保护 Adobe DRM

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