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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

€80.98

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Idioma Inglés ● Formato PDF ● Páginas 560 ● ISBN 9781137342133 ● Editorial Macmillan Education UK ● Publicado 2017 ● Descargable 3 veces ● Divisa EUR ● ID 4440726 ● Protección de copia Adobe DRM

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