Catalog > Sociale wetenschappen > Economie > Michael J. Baker: Marketing Strategy and Management (PDF)

Michael J. Baker
Marketing Strategy and Management [PDF ebook]

Ondersteuning

Hoes van Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

€80.98

Koop dit e-boek en ontvang er nog 1 GRATIS!

Taal Engels ● Formaat PDF ● Pagina’s 560 ● ISBN 9781137342133 ● Uitgeverij Macmillan Education UK ● Gepubliceerd 2017 ● Downloadbare 3 keer ● Valuta EUR ● ID 4440726 ● Kopieerbeveiliging Adobe DRM

Vereist een DRM-compatibele e-boeklezer

Meer e-boeken van dezelfde auteur (s) / Editor

M. Baker Baker Michael J. Baker Michael J. Baker

254.379 E-boeken in deze categorie

Hoes van Kristine DeMaria: The Packaging Development Process

Kristine DeMaria: The Packaging Development Process

The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It do …

Hoes van Salvatore Rizzello: Cognitive Developments in Economics

Salvatore Rizzello: Cognitive Developments in Economics

Cognitive Developments in Economics proposes an interdisciplinary approach to the study of human problem solving, choice, decision-making and change, to explain economic transactions, and the nature …

Hoes van Ian Stokes: Training for Project Management

Ian Stokes: Training for Project Management

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Hoes van Janice Brantle: So You Finished Your Masterpiece Now What : A Guide to Self Publishing On a Budget

Janice Brantle: So You Finished Your Masterpiece Now What : A Guide to Self Publishing On a Budget

Have you slaved over a book that you’ve written, made sure it’s perfect and then had no idea what to do next? If you are a new author you have various options for publishing, however the traditional …

Hoes van Robert Steuernagel: Who''s Gonna Drive You Home Tonight? How Driverless Cars Wil Reshape Our Society

Robert Steuernagel: Who”s Gonna Drive You Home Tonight? How Driverless Cars Wil Reshape Our Society

A view of the broad changes that will occur in our society with driverless cars, beyond the obvious benefits of drastically reducing deaths and injuries from automobile accidents. The automobile”s d …

Hoes van Iwao Kobayashi: 20 Keys to Workplace Improvement

Iwao Kobayashi: 20 Keys to Workplace Improvement

20 Keys has helped many manufacturing companies integrate the top manufacturing improvement methods into a coordinated system for drastic and continual improvement in involvement, quality, and produc …

Hoes van H. James Harrington & William S. Ruggles: Project Management for Performance Improvement Teams

H. James Harrington & William S. Ruggles: Project Management for Performance Improvement Teams

Project Management for Performance Improvement Teams (or, PM4PITs, for short) provides practical guidance based on innovative concepts for project teams — especially Performance Improvement Teams (P …

Hoes van S Krishna & Shirin Madon: The Digital Challenge

S Krishna & Shirin Madon: The Digital Challenge

This title was first published in 2003. Information and communication technologies (ICTs) are increasingly being recognized as vital to the economic growth and global inclusion and participation of d …

Hoes van Riikka Koulu: Law, Technology and Dispute Resolution

Riikka Koulu: Law, Technology and Dispute Resolution

The use of new information and communication technologies both inside the courts and in private online dispute resolution services is quickly changing everyday conflict management. However, the impli …

Hoes van Nicolay (19022021 Account placed on hold pending resolution concerning sales figures on the account. SF01240695 INC0015394) Worren: Organization Design

Nicolay (19022021 Account placed on hold pending resolution concerning sales figures on the account. SF01240695 INC0015394) Worren: Organization Design

A well-designed organization is an effective organization. Decisions about organization design determine the shape and form of the organization – not only the reporting structure and authority relati …

Volgende pagina >>>